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A Simple Step-By-Step Guide to Pricing Your Rental Property

10. september 2022 · 3 minute

Have you ever wondered how to determine a price for thee accommodation for rent? Wondering what figure would work best when it comes to figuring out how much to charge for rent each month? Have you needed help when it comes to hard numbers or making a final decision about what profits may look like?

Setting a reasonable rent is one of the most important tasks for landlords. Not only will it attract potential tenants, it'll keep them coming back.

This guide explains the basic steps to setting the right price for your rental property. It's crucial to know that there are many factors involved in setting the price, so it's difficult to determine the exact market value.

In this article, we'll cover the following topics:

  • What factors should you consider when setting a rental price?
  • What are the most common mistakes landlords make when setting a rental price? 
  • How can you set a reasonable rental price?

What factors should you consider when setting a rental price?

As a landlord, you need to consider the following when setting the rent:

  • The location of the property
  • The quality of the neighborhood
  • The rental market in your area
  • The type of property
  • The demand for this type of property
  • The condition of the property
  • The size of the property
  • The quality of the property
  • The amenities the property offers
  • The improvements you've made to the property
  • Your monthly expenses, including mortgage or rent, insurance, taxes, utilities, and maintenance costs
  • How much money you expect to make renting your property each month (This can be a percentage of your monthly expenses or a flat rate.)
  • Your expectations for the type of tenants you'd like to have in your property
  • The cost of living in the area (For example, if there are a lot of low-income families in the area who have trouble paying their bills on time, they probably won't be able to afford higher rents.)
  • Whether your property is furnished or not
  • Whether you're looking for a short-term, mid-term, or long-term tenant (The longer the lease, the more flexible landlords usually need to be with rent.)

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What are the most common mistakes landlords make when setting a rental price?

When it comes to setting the right price, landlords, especially first-timers, often make mistakes. Here are some of the most common ones:

  • Renting at too low a price: Landlords who do this may have trouble covering their costs, or worse, they may not be able to cover their costs and still maintain the property.
  • Setting rents too high: This is especially true in markets where demand exceeds supply and competition is fierce. In this situation, the apartment may sit vacant for months and no income is generated.
  • Setting rents too low: This is also a mistake because it can lead to tenants who don't care about the property or make minimal efforts to maintain it.
  • Not setting an asking price for the property: If you opt for the "whatever you can afford" pricing model, it's difficult for potential tenants to know what they should offer and leads to wasted time on both sides of the process.

Some other common mistakes landlords make are:

  • Not considering factors such as location, size, amenities, and other features of a rental property
  • Not providing enough information about their rental property
  • Not being flexible with pricing
  • Not raising or lowering prices appropriately when competition or special economic situations require it
  • Leasing to the wrong type of tenant
  • Not keeping up with market trends

How can you set a reasonable rental price?

Once you've decided to rent out your property, the next step is to determine how much rent you can realistically charge each month.

There are several methods to determine the monthly rental price, some of the most common of which we'll outline below.

  • The first method is to research comparable properties in your area and set your rent price at or below the average. This is a good starting point, but keep in mind that you may need to adjust your price up or down depending on what amenities your property offers (or doesn't) compared to others.
  • Another option is to use an online rent calculator, which can give you a more customized estimate based on factors like square footage, location, and number of bedrooms and bathrooms. Be sure to enter as much information as possible to get the most accurate results.
  • Finally, you can also ask a local real estate agent or property management company for their professional opinion on what they think your property is worth. While this option will likely cost you some money up front, it can be worth it in the long run if you can successfully rent out your property for a high price.

The bottom line

If you're thinking about renting out your property, it's important that you take the time to set the right price. Keep the following key factors in mind when setting the price for your home: the local market, the condition and size of your property, and any special features or amenities it offers.

With a little research and effort, you can make sure you're getting the best price for your rental property.

Join hundreds of satisfied landlords! Everything is done online at Flatio, so you'll have more time and less worries.

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